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Amplify your Big Apple experience and celebrate the most buzzed about new ride in town with W Hotels in New York City. Join in with #WJOYRIDE, an Instagram contest where all you need is a Citi Bike, a smartphone and a little bit of stamina to win.

WHEN: July 16 - September 3, 2013

WHERE: #WJOYRIDE Photo Hunt Maps can be picked up at W New York – Union Square: 201 Park Avenue South @ 17th Street


          Step One:       Head to any Citi Bike kiosk in the city and pick up a bike. (The closest is at the corner of 16th Street and Irving.)
Step Two: Ride on over to W New York – Union Square to snag a #WJOYRIDE Photo Hunt Map. (Don’t forget your helmet!)
Step Three: Hit the streets and snap photos at the 5 pre-mapped locations on the #WJOYRIDE Photo Hunt Map.
Step Four: Upload the images to Instagram using the hashtag, #WJOYRIDE

WHAT YOU WIN: At the end of the summer, 1 grand prize winner who posts images at all 5 locations will be chosen at random and win
10,000 SPG points
, which can be used towards redeeming a stay at any W Hotel in the world including the newly renovated Extreme WOW Suite at W New York - Times Square.